In an inevitable development, Giphy, which created a very handy platform for creating GIFs from existing content, is now bringing influencers into their studios to deliberately create original GIFs in hopes of getting some of that seconds-long heat for brands. Via New York Times:
Giphy Studios thinks it can help old-school companies like H &R Block break into private messaging with branded GIF campaigns. For a campaign for HP, a spinoff of Hewlett-Packard, Giphy brought in Matt Cutshall, a star on Instagram, and shot him holding an HP device and acting silly. Absolut Vodka, known since the 1980s for its distinctive photography in advertising, has also succumbed, commissioning GIFs of the fruits that flavor its booze, twisting temptingly.
People used to make websites and videos mainly for fun, too.
The USA has moved up in the Tax Justice Network’s Financial Secrecy Index to number two, behind Switzerland; in reality, though, the UK is the world’s worst money-laundry, but because its laundering activities are spread out over its overseas territories — taken as a whole, the UK leads the world in helping criminals and looters […]
In 1992, Oklahoma passed a ballot initiative saying that the state could only raise taxes with a three quarters majority in the state assembly, creating a one-way ratchet where every tax cut becomes effectively permanent, including the sweetheart deals cut for frackers and the deep cuts to taxes on the wealthiest residents of the state.
Scott Wiener is California State Senator for San Francisco, whose SB827, co-sponsored by State Senator Nancy Skinner, will move some zoning responsibility from cities to the state, forcing cities to allow the construction of higher-density housing (duplexes, eight-plexes and midrise, six-story apartment buildings) near public transit stops.
When it comes to improving the atmosphere of our living spaces, most of us consider merely buying a few plants or light fixtures to liven things up. The ZenCube, however, literally improves the atmosphere of your abode by releasing negative ions into the air that can enhance your mood, energize your mind, and enrich your environment. […]
Sound financial understanding doesn’t come to all of us naturally. And, even if you’re not interested in pursuing a career as a Wall Street investor, knowing the essentials of accounting, investing, and the like can net you a host of advantages in your professional and personal lives. The eduCBA Finance & Investments Lifetime Subscription Bundle is […]
Stock audio assets aren’t necessarily the easiest things to come by, and many a designer have been left marred by the steep prices and potential hidden fees that can come with purchasing assets online. However, that’s not to say you’re out of luck. The StockUnlimited Audio Library nets users an unlimited allotment of downloads for premium, […]